Archive for the ‘Events’ Category
by Rebecca Brunette
If you attended this year’s Interior Design Show in Toronto, you likely have an affinity for design and beautiful spaces. Rooms adorned with designer furniture delicately arranged according to the golden ratio, flanked in symmetry by ceiling-high windows, topped with a grand chandelier! What order – what bliss! Who doesn’t indulge in the reverie of what stylish domestic living should be? But what happens when you through kids in the mix?
The Modern Building Block
Sam Kennedy, a recent graduate from OCAD’s Industrial Design program, may just have the solution to maintaining the fine balance between play space and adult space within the home. Sam is the enthusiastic creator of Feltro, an interactive construction toy; a sort of modern take on the classic building block. Those of us who remember our grade school geometry lessons will recognize the Feltro module as the friendly trapezoid, made of blended wool felt and edged with magnets. Currently designed in two sizes and in a multitude of beautiful colours, Feltro becomes a geometric rug, a modern play fort, or your next ball gown. As if there weren’t enough reasons to get excited about these clever fabric sheets, the Feltro building modules are also manufactured in Cambridge, with most materials sourced from North America.
Rocket to Reality
We first met Sam at the ACIDO Rocket Competition in May 2013, where he showcased Feltro as his design thesis project. Sam cleaned up a multitude of awards including recognition from Ideatious and Umbra. Rocket boasts participation from Ontario’s top industrial design graduates of Carleton University, OCADU, and Humber; a fascinating window into the minds of tomorrows creative professionals. Not only did Sam feel Feltro was validated as a market worthy product, he also received valuable counsel from experienced members of the design community; advice that has led to a patent and trademark pending on the Feltro product and brand.
More than Child’s Play
Feltro bridges the worlds of play, design, and abstract creativity, bringing playful exploration into any living space. But don’t expect Feltro to stay within the confines of domestic life. With its minimalist design and simple assembly, the soft modules transform into flexible dividers, creating pockets of privacy within open concept offices.
It seems Feltro is well on its way to home (and office) spaces across Canada, a claim not many designers can make so soon after graduation. Sam has been working with the Imagination Catalyst, OCAD U’s entrepreneurship and commercialization hub, exploring funding opportunities, and receiving entrepreneurial support. Armed with talented illustrator, Adam Hilborn, buddies Steve Tam and Jesse Cowan, and even his dear mother, Sam Kennedy is braving the many challenges of bringing Feltro to life.
To follow Feltro’s adventures towards production you can visit their website (link http://playfeltro.com/) to sign up for their newsletter. We also heard word that a Kickstarter campaign is on the horizon, so you can back this budding company and help build Feltro into a force of imaginative play. Whether you’re after a stylish diversion for the kids or you simply can’t resist its limitless building potential, Feltro is one playful pastime that won’t need stowing away.
Rebecca Brunette is an Industrial Designer at Swave Studios and the Social Media Strategist for ACIDO.
Image source playfeltro.com
Image source playfeltro.com
Image source playfeltro.com
At this week’s Interior Design Show, Design Exchange and the Association of Chartered Industrial Designers of Ontario ask: What is your favourite thing? Step into our video booth – designed by the young and talented National Design Collective – and tell us about your most adored accessory, gadget or furnishing. Whether it’s a vintage lamp, an appliance that makes carbonated drinks or a mobile phone, share your story and join the conversation on local and international design in Toronto.
My Favourite Thing is supported by ACIDO and the City of Toronto. Booth design by National Design Collective. Identity by Coolaide Design Field Office. Videographer: Reynard Li.
Special thanks to furniture showroom Klaus for providing Last Minute stools by Viccarbe.
Dates: September 26 + 27, 2013
Times: 9am-6pm daily
Title: IIDEX Canada
IIDEX is Canada’s National Design + Architecture Expo and Conference, and is co-presented by the Interior Designers of Canada and Architecture Canada | RAIC. Now in its 29th year, IIDEX brings together over 15,000 interior designers, architects, facility managers, real estate and business executives in a national forum which powers the design industry in Canada.
During two action packed days in September, IIDEX Canada’s 350 exhibitors showcase hundreds of innovative products and services, from all areas of design – workplace, hospitality, retail, healthcare, lighting and sustainable design, while our CEU accredited international conference program ensures attendees receive expert advice on the issues shaping this rapidly changing industry. IIDEX also offers numerous opportunities to network, through receptions, award ceremonies and tours.
New for the 2013, IIDEX will co-host the UIA/PHG 2013 International Healthcare Forum and feature an expanded Healthcare Canada Expo showcasing the latest products and services specifically for professionals who design healthcare environments.
As Canada’s largest National Design + Architecture Expo and Conference, IIDEX Canada brings together over 15,000 architects, interior designers, facility managers, real estate and business executives in a national forum which powers the design industry in Canada. During two action packed days in September, IIDEX Canada’s 350 exhibitors showcase hundreds of innovative products and services, while our CEU accredited international keynote and conference program ensures attendees receive expert advice on the issues shaping this rapidly changing industry. Networking events, award ceremonies, showroom parties and tours round out the programming for this design event of the year.