ACIDO Associate Member


Sam is the inventor of an interactive construction toy for kids and adults that promotes open-ended creative play – he calls it Feltro.

Feltro addresses the trend toward shared family living spaces and objects in the home environment. Children often play where the parents are, and parents inevitably play along with them. Feltro bridges this overlap by providing lasting and engaging play opportunities for children, while appealing to the sensibilities of parents. Use Feltro to imagine and create endless possibilities of playful 2D and 3D configurations.

This product marks the end of Sam's BDes Industrial Design at OCAD University. Before this, he earned a BA in Anthropology from McGill University where he developed a curiosity for the evolutionary process by which objects and tools are designed and created. This flowed into several years working for a sport apparel company and touring the world Ultimate frisbee circuit. His time on the field and on the front lines of production helped hone his attention to detail and sense of space and observation.

His interests in design are centered on the traditions of how things work, how and with what materials they are made and how they might be made better. Sam is passionate about problem solving and discovery, finding unique ways to engage emerging untapped audiences. His methodology is built upon hands-on experience with processes and materials. This passion was fuelled during a semester abroad at the Gerrit Rietveld Academie in Amsterdam in 2012 and continues to be a part of Sam’s design career.