Jonathan Loudon has been involved with innovative product development for the past 20 years. He has worked across diverse sectors – from consumer products and sustainability initiatives to furniture and medical devices. Clients range from Office Max and Canadian Tire to Roche Pharmaceuticals and Alias Wavefront. He currently runs a design consultancy called Swave Studios.

Most of these images represent work from Swave Studios based in Toronto.
Swave Studios has expertise in product strategy and design, customer-driven qualitative research, user experience design, and resolving implementation challenges.
Our background ranges from consumer products to B2B solutions. Clients range from young companies to established brands and large organizations .