ACIDO Rocket Finalist
Takaya: Takaya explores how Canada can build its own automotive company through system integration, IP ownership, and strategic design.
Canada does not have a globally recognized automotive brand despite being home to some of the world’s most advanced automotive suppliers and manufacturing capabilities. Takaya explores how Canada can transition from manufacturing for others to building a self-sustaining automotive platform of its own through system integration, IP ownership, and strategic design. Using a Virtual OEM model, the project proposes a new approach to automotive authorship rooted in Canada’s existing industrial ecosystem.
About the Designer
Mussawer Ahmed, OCADU
Mussawer Ahmed is an industrial designer at OCAD University focused on systems thinking, product development, and strategic design. His work explores how design can operate beyond individual products to shape platforms, experiences, and long-term value creation. Alongside design, he has experience in digital marketing, branding, visual communication, and e-commerce.