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ACIDO Rocket Finalist

The ShopUP: “Connecting Online Merchants to Offline Customers: empowering the transition back to brick-and-mortar customer experiences”

The ShopUP is a digital platform integrated with Shopify that supports online merchants in their transition into physical spaces. It uses a “software-as-a-service” model to lower the barrier of entry for smaller online merchants seeking to give their customers physical experiences. The platform is friendly and intuitive, as well as integrating seamlessly into tools that online merchants would already be using. It’s three main objectives are to help merchants plan their physical store’s inventory and design, match them to a physical venue, and help them source their physical display hardware.


About the Designer

Janine Loo, Carleton

“Janine is a UX Designer with a background in Industrial Design. She is an expert in product design, UI design, and qualitative and quantitative research methodologies. Janine is passionate about solving problems and looking outside the constraints of tools and media to design exceptional experiences.

In her spare time, Janine is a musician, writer, baker, and dancer.”